What follows is the dialog on the BMW Motorsport
engineering heart photograph shoot between Hildegard Wortmann, head
of BMW international advertising and Jens Marquardt head of BMW
Hildegard Wortmann: We will be able to’t use that engineer in a exposure
shot! Have a look at his garments! Anyone, do away with that pocket
protector and free the horned-rim glasses. He seems like a
refugee from the 1970s!
Jens Marquardt: However, Hildegard that is how engineers get dressed.
But even so, with out his glasses he cannot even to find the keyboard.
Hildegard Wortmann: Eliminate him! And get me an engineer with
Jens Marquardt: We’ve got none. All our different engineers are in
their 40s and would possibly not challenge BMW as a tender dynamic corporate run
via amusing loving millennials for amusing loving millennials.
Hildegard Wortmann: OK, a minimum of put a BMW Motorsports jacket
over that gawd terrible polyester blouse.