A brand new generation has begun. That’s the key message of the brand new BMW
movie launched these days via all on-line channels. For the
first time, the movie “A NEW ERA” displays all 4 BMW Workforce
Imaginative and prescient Automobiles aspect by means of aspect. 365 days after the corporate’s
centenary, the arena’s main top rate producer of
vehicles and bikes is revisiting its “THE NEXT 100
YEARS” marketing campaign.
“A NEW ERA” is the second one movie that showcases the BMW Workforce at
a company stage with its sturdy manufacturers, BMW, MINI,
Rolls-Royce and BMW Motorrad.
Appearing the 4 Imaginative and prescient Automobiles in combination for the primary time,
the net movie “A NEW ERA” ties in with “THE NEXT 100 YEARS”,
which was once the motto of the BMW Workforce centenary closing yr.
Long term orientation and ground-breaking inventions have at all times
shaped the corporate’s id – pushed by means of a phenomenal group
of people that proportion and are impressed by means of a fascination for
For the anniversary, a TV spot was once created that for the primary
time portrayed the corporate’s energetic function in shaping the long run,
its willingness to be informed and to switch, its hobby for
technological innovation and accountability against society.
The theme of the TV spot, “In combination, we’re developing historical past.
The historical past of the next day”, underlined this forward-looking
The net movie “A NEW ERA” takes this message and refines it:
On this movie, the long run has already begun. In solution to the
earlier TV spot, “A NEW ERA” opens up a view of the long run and
brings the prior to now described imaginative and prescient of the BMW Workforce to
Mobility is the liberty at all times with the intention to get the place you need
to move in existence. The BMW, MINI, Rolls-Royce and BMW Motorrad
Imaginative and prescient Automobiles symbolise this freedom by means of offering their very own
brand-specific interpretation of mobility. Central subject matters are
independent using, individuality, protection via innovation
and the car as an energetic spouse and guide in on a regular basis
eventualities. The movie additionally highlights different spaces of innovation,
equivalent to electro-mobility, shared mobility and connectivity.
“‘THE NEXT 100 YEARS’ was once a lot more than only a party of
our corporate’s anniversary. Our philosophy of repeatedly shopping
to the long run and environment top requirements of innovation is what
drives the daily paintings of BMW Workforce pals,” commented
Invoice Mc Andrews, head of Communications Technique, Company
Communications and Marketplace Communications. “Within the movie ‘A NEW
ERA’, we’re underscoring this concept and adapting it to our
company technique within the coming months and years.”
“A NEW ERA” will probably be extensively built-in into the BMW Workforce’s
virtual communications, together with its personal platforms and social
media channels. The movie was once shot on places in Los Angeles,
USA, and Bangkok, Thailand. Interone is the ingenious company
“A NEW ERA” can be built-in into the BMW Workforce Long term
Exhibition within the BMW Welt Double Cone.